Growth in Time Visitors Spend on Realtor.com® Eclipses Real Estate Category in September
Los Angeles, Calif. (PRWEB) October 27, 2008 -- Consumer engagement on Realtor.com, the #1 homes-for-sale Web site, continued to increase in September 2008 with 17% year-over-year growth in the total time visitors spent searching real estate despite a -5% decline in total minutes for the real estate category.(1) The September comScore Media Metrics report also shows consumers spent 10% more total time on the Move Network, year-over-year, while minutes per unique user grew dramatically by 30% and 27% on the Move Network and Realtor.com, respectively. In fact, visitors spent more minutes on Realtor.com than the next seven closest competitors combined.(2) Compared to the same month last year, September 2008 visitors looked at 17% more pages on Realtor.com as they searched for real estate.
"User engagement metrics like time-on-site show consumers rely and trust the Move Network and Realtor.com more than any other online source for their real estate information," said Lorna Borenstein, president of Move, Inc. "We're extremely proud that our two flagship sites continue to be so well received by consumers."
Realtor.com President Errol Samuelson added, "As we move towards the public release of the newly designed Realtor.com, we're confident that this trend of increased activity by visitors within the site will continue to manifest itself, benefitting both Realtors and advertisers."
As Realtor.com time-on-site and page views increase, Move regularly measures consumer interest in home markets across the nation. Local markets with the fastest year-over-year growth in September searches on Realtor.com included Stockton-Lodi, CA (137.5%), Las Vegas, NV (109.5%), Riverside-San Bernardino, CA (102.8%), Oakland, CA (87.9%), Fort Myers-Cape Coral, FL (78.2%), San Jose, CA (73.7%) and Sacramento, CA (73.1%). See the full list at http://marketing.realtor.com/septembersearch.
As a public company and category leader, the Move Network uses public, panel-based reporting services when stating traffic counts so they can be verified. Move supports the practice of public attribution of sources when quoting data from reports, polls, and surveys in order to offer the transparency and clarity real estate professionals and consumers need when searching for a trustworthy online source of information.
ABOUT REALTOR.COM®
REALTOR.com®, where the world shops for real estate online, is operated by Move, Inc., (NASDAQ: MOVE) and is the official Web site of the National Association of REALTORS®. Ranked as the #1 homes-for-sale site, REALTOR.com® currently offers potential home buyers access to over four million property listings, as well as the most brokers and agents. It also provides REALTORS® and the home sellers they represent with the Internet's largest real estate marketplace, reaching more than 4.88 million consumers in September 2008 (1). Agents and companies have the power to customize REALTOR.com® resources to maximize their brand and productivity.
REALTOR® and REALTOR.com® are registered trademarks of the NATIONAL ASSOCIATION OF REALTORS®. REALTOR® is a federally registered collective membership mark, which identifies a real estate professional who is a Member of the NATIONAL ASSOCIATION OF REALTORS® and subscribes to its strict Code of Ethics. All other trademarks appearing above are the property of Move, Inc., or of their other respective owners
ABOUT MOVE, INC.
Move, Inc. (NASDAQ: MOVE) is the leader in online real estate with 7.1 million (1) monthly visitors to its online network of websites. Move, Inc. operates: Move.com®, a leading destination for information on new homes and rental listings, moving, home and garden and home finance; REALTOR.com®, the official Web site of the National Association of REALTORS®; Welcome Wagon®; Moving.com; SeniorHousingNet™; and TOP PRODUCER® Systems. Move, Inc. is based in Westlake Village, California, and employs more than 1600 individuals throughout North America. For more information: www.move.com.
(1) comScore Media Metrix, September 2008
(2) Sites are Y! Real Estate, AOL RE, MSN RE, Trulia, Zillow, RealtyTrac and Homes - 174 million minutes v. REALTOR.com - 182 million minutes
This press release may contain forward-looking statements, including information about management's view of Move's future expectations, plans and prospects, within the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks, uncertainties and other factors which may cause the results of Move, its subsidiaries, divisions and concepts to be materially different than those expressed or implied in such statements. These risk factors and others are included from time to time in documents Move files with the Securities and Exchange Commission, including but not limited to, its Form 10-Ks, Form 10-Qs and Form 8-Ks. Other unknown or unpredictable factors also could have material adverse effects on Move's future results. The forward-looking statements included in this press release are made only as of the date hereof. Move cannot guarantee future results, levels of activity, performance or achievements. Accordingly, you should not place undue reliance on these forward-looking statements. Finally, Move expressly disclaims any intent or obligation to update any forward-looking statements to reflect subsequent events or circumstances.
Contact: Julie Reynolds / Move / 805.557.3080 julie.reynolds@move.com
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This press release has been reprinted from PRWEB per the terms and conditions of the copyright notice.
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